The Israeli NGO Shurat HaDin has moved to take over the Ben & Jerry’s trademark in the West Bank settlements and Jewish communities in east Jerusalem so that it can produce and sell ice cream there under the well-known brand name.
Shurat haDin said that this move was made possible because Ben & Jerry’s global and parent company, Unilever, had planned to stop selling to these regions due to a political boycott against Israeli policies.
Shurat HaDin’s Law Center has now registered an entity as a corporation with Israel’s registry of corporations. It’s called “Judea and Samaria’s Ben & Jerry’s”, said Shurat HaDin’s president Nitsana Darash-Leitner, in a note she addressed to Unilever which is an British world-wide company with its headquarters in London. https://www.loc.gov/item/guide-to-law-online/israel/ Unilever owns the Vermont-based Ben & Jerry’s worldwide since 2000.
Darshan Leitner said that they intend to retain Ben and Jerry’s name, and also match Vermont’s Icecream line. “We are certain that we can expand our business to every town in each territory you have left” Darshan Leitner added.
Shurat Hadin Unilever was told by Sherry that they do not longer have the right to use the Ben & Jerry label in that area. https://mizrachi.org/speaker/mrs-nitsana-darshan-leitner/ But the boycott isn’t scheduled to start until 2023 when the current contract with the local ice cream producer will expire.
Avi Zinger, the proprietor of the Israel franchise, made it clear that he doesn’t intend to abandon the Green Line in regards to ice cream sales.
Shurat HaDin sent a letter to Unilever: “We will actively and aggressively defend our Ben & Jerry’s name rights, trademarks, rights and trademarks throughout the world through every legal method.”
She explained to The Jerusalem Post that sales will be restricted to those areas which Ben & Jerry’s has withdrawn from. The promise of Unilever to sell new Ben & Jerry’s to Israel’s areas that aren’t in the “Occupied Palestinian Territory”, is a sign that they cannot be sold to the territories.
https://www.timesofisrael.com/topic/nitsana-darshan-leitner/ nitsana darshan leitner Darshan Leitner stated that due to bureaucratic and technical difficulties, ice cream sales would not begin until the Israeli franchise agreement has expired.