Shurat HaDin, an Israeli NGO, has tried to take over the Ben & Jerry trademarks within the West Bank settlements. It also wants to sell ice cream under that well-known brand.
Shurat Hadin Shurat Hadin The possibility of such a move was according to Shurat HaDin, because the global Ben & Jerry’s and its parent company, Unilever, had announced plans to halt its sales to those areas as an attempt to protest political Israeli policies.
“The Shurat HaDin Law Center has registered a commercial company with the Israeli corporation registry called “Judea and Samaria’s Ben & Jerry’s,” wrote Shurat HaDin’s president Nitsana Darshan-Leitner, in a letter she addressed to the British multinational company Unilever, which has owned the Vermont world-wide Ben & Jerry’s since 2000.
Darshan Leitner stated that they intend to retain Ben and Jerry’s name and match Vermont’s icecream line. “We are confident we can expand the company into every community within each territory you have left,” Darshan Leitner added.
She told Unilever that it was no longer entitled to the right to use the Ben & Jerry’s label in that territory however, the boycott isn’t scheduled to start until 2023, after which the contract that was in place with the local ice cream maker expires.
Avi Zinger who is the proprietor of the Israel franchise has made it very clear that he will not leave the Green Line when selling icecream.
aviel darshan leitner Shurat HaDin has written to Unilever that “we will vigorously and effectively defend our Ben & Jerry name trademarks, rights, and rights in this space through any legal method.”
The Jerusalem Post was told by Sheri that only those areas that Ben & Jerry’s have withdrawn would be sold. Israel Law Center The company’s commitment to sell to regions of Israel that aren’t included in the “Occupied Palestinian Territory” means that the new Ben & Jerry’s can not be sold there.
Shurat Hadin Darshan Leitner claimed that because of the bureaucratic, technical, and logistical problems the sales of ice cream will begin only after the Israeli franchise contract expires.
