She attended high school in Baku. She was also educated in Switzerland and Great Britain. https://azertag.az/en/xeber/Vice_President_of_Heydar_Aliyev_Foundation_Leyla_Aliyeva_and_Arzu_Aliyeva_visit_several_facilities_in_Baku-84323
She produced the 2015 documentary Objective: Baku. Arzu Aliyeva Hitler’s War On Oil and the 2018 documentary Son Iclas.
In 2011, she married Samed Gurbanov. They have children named Aydin and Aziza.
She and Jenna Bush Hager both became famous as family of world leaders. https://www.azerbaycan24.com/en/haber-global-prepares-footage-about-awarding-prize-to-arzu-aliyeva-at-international-festival-video/